Amazing Advert

Procter and Gamble, one of the largest FMCG companies in the world, and known for building many a great brands has come up with another world class offering this summer. No! It is not another product. It is an AD. 

Olympics is an event which guarantees eyeballs. In fact report suggests that 2008 Beijing Olympics was the most watched event on US television history on NBC and its cable networks. A ride which P&G missed completely back in 2008. 

So how does a company which has absolutely no products in their kitty with the slightest connection to Olympics/Sports/Athletics etc grab this opportunity. Answer - Never forget your target customer. Riding on tagline 'Proud Sponsor of Mom's, P&G has produced one of the most effective ads of 2012. It portrays the everyday struggle of Mom's and the part they play behind the success of Olympic winners. Deeply personal and excruciatingly emotional, the ad manages to strike a chord with the audience. One of the reason why it has got 1.9 million shares catapulting its status as the most shared London Olympics Ad.

This is not something new from P&G. They have tried something very similar in the 2010 winter games as well. The Ad was received well and boosted P&G's sales. A look at the 2010 ad:

If we discard the criticism concerning the use of 'subliminal advertising', the P&G London Olympics Ad is sheer brilliance. Something that will surely help P&G keep its position in the ultra-competitive FMCG market.